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Cracker Jack .
Cracker Jack的包裝袋,上面有水手傑克 和他的夥伴狗賓果 。 Cracker Jack [1] 是玉米花 混合花生 裹上糖衣後而具濃厚糖蜜 風味的一種零食 ,目前為美國 百事食品公司旗下的產品 與商標 ,它最著名的特色是包裝內附了一個玩具。華文地區裡有人照crackerjack 原意譯成好傢伙玉米花 [2] ,或者按照其淡褐色外觀譯成琥珀玉米花 [3] ,但目前尚未出現官方中文名稱。
時常有人念錯該商品名稱,例如美國棒球迷的流行歌曲《帶我去看棒球賽 》的歌詞:「Buy me some peanuts and Cracker Jacks ...」(買些花生和玉米花給我) 中的Cracker Jack畫蛇添足地加了s,在原始版本的歌詞就出現這種錯誤。
發展簡史
1893年:費德里克·威廉·洛克翰(Frederick William Rueckheim,暱稱成費地茲 )與其胞弟路易斯開始批量生產以玉米花、糖蜜 、花生調合成的混合零食,並在當年的芝加哥萬國博覽會 販售。當時此零食並沒有名字,而被稱作「糖漿玉米花與花生」。
1896年:洛克翰設計了分離玉米花核仁的方法。由於每批產品在鼓型攪拌機中混合時容易結成大型塊狀,因此添加少量的油,但其成份是商業機密。另外,此產品正式定名為「Cracker Jack 」,因為某個推銷員吃過此零食候如此讚嘆:「That's Cracker Jack!」(真是好東西!)。
1912年:首度在包裝盒中附贈獎品;此外近年來增加了小玩具、飾品等食品玩具 ,取代以往寫有謎語、笑話、圖畫或小樂譜的紙片贈品。
1918年:包裝上開始印有象徵物:水手傑克和賓果狗。
1964年:博登食品(Borden, Inc.)和百事食品 競爭Cracker Jack的產品生產權,最後由前者收購Cracker Jack公司。
1997年:百事食品併購博登食品,Cracker Jack正式納入百事食品的旗下。
趣聞
全套176張Cracker Jack開盒附贈的棒球卡現今在美國收藏市場上價值80萬美元 [4]
7月5日是Cracker Jack日。
2004年美國紐約洋基 隊在主場捨棄Cracker Jack,改以類似的食品Crunch 'n Munch販賣給球賽觀眾,引起球迷們的嘩然,後來又恢復販售Cracker Jack。
外部連結
集团董事 百事可乐
百事轻怡
百事极度
百事零度
Pepsi-Cola Made with Real Sugar
Jazz Diet
Kas
Izze
激浪
Manzanita Sol
美年达
Mist Twist
Mug Root Beer
Slice
七喜 (美国以外)
AMP Energy
Aquafina
Ethos Water (许可)
立顿 (Brisk
Iced Tea )(许可)
No Fear (许可)
Ocean Spray (许可)
星冰乐 (许可)
星巴克 (许可)
SoBe
Shani
Duke's Lemonade
Duke's Mangola
Frito-Lay
乐事
Ruffles
多力多滋
Tostitos
Fritos
奇多
Rold Gold
Funyuns
Sun Chips
Cracker Jack
Munchos
Smartfood
Oberto (配送)
Hostess
Lay's Stax
Miss Vickie's
Munchies
Walkers
Sabritas
Smith's
Bluebird
Gamesa
Kurkure
Uncle Chipps
Sabra (49%)
纯果乐 桂格燕麦
燕麥片
Cap'n Crunch
Life
Quisp
King Vitaman
Oh's
Aunt Jemima
Chewy Granola Bars
Rice-A-Roni
Toddy
Scott's Porage Oats
Tchudo
佳得乐 其他持有
百事可樂標誌
Lebedyansky
Sandora
Wimm-Bill-Dann
Duke and Sons
百草味
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