For faster navigation, this Iframe is preloading the Wikiwand page for 許可式行銷.

許可式行銷

此條目需要擴充。 (2018年6月2日)请協助改善这篇條目，更進一步的信息可能會在討論頁或扩充请求中找到。请在擴充條目後將此模板移除。

許可式行銷(permission marketing)是指經消費者許可所進行的行銷，舉例來說像是申請帳號時，企業會問是否要接受定期的產品訊息等等，即廠商取得個人資訊同時必須經過個人同意才會傳送資訊給消費者，這在現今網路發達的社會是十分常見的

這一個概念最早是從賽斯‧高汀(Seth Godin)在《許可營銷》（Permission Marketing: Turning Strangers Into Friends, and Friends into Customers，Simon & Schuster，1999）一書中提到，主要就是希望通過與自願參與者的相互交流，確保消費者對此類營銷信息投入更多關註。這將有效推動客戶和營銷人員間的相互交流[1]

  1. ^ 「許可式行銷」是什麼？. （原始内容存档于2021-01-20）. 
分类
{{bottomLinkPreText}} {{bottomLinkText}}
This page is based on a Wikipedia article written by contributors (read/edit).
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.
Cover photo is available under {{::mainImage.info.license.name || 'Unknown'}} license. Cover photo is available under {{::mainImage.info.license.name || 'Unknown'}} license. Credit: (see original file).
許可式行銷
Listen to this article

This browser is not supported by Wikiwand :(
Wikiwand requires a browser with modern capabilities in order to provide you with the best reading experience.
Please download and use one of the following browsers:

✕
This article was just edited, click to reload
This article has been deleted on Wikipedia (Why?)

Back to homepage

Please click Add in the dialog above
Please click Allow in the top-left corner,
then click Install Now in the dialog
Please click Open in the download dialog,
then click Install
Please click the "Downloads" icon in the Safari toolbar, open the first download in the list,
then click Install
{{::$root.activation.text}}

Install Wikiwand

Install on Chrome Install on Firefox
Don't forget to rate us

Tell your friends about Wikiwand!

Gmail Facebook Twitter Link

Enjoying Wikiwand?

Tell your friends and spread the love:
Share on Gmail Share on Facebook Share on Twitter Share on Buffer

Our magic isn't perfect

You can help our automatic cover photo selection by reporting an unsuitable photo.

This photo is visually disturbing This photo is not a good choice

Thank you for helping!


Your input will affect cover photo selection, along with input from other users.

X

Get ready for Wikiwand 2.0 🎉! the new version arrives on September 1st! Don't want to wait?