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营销计划

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营销计划是商业计划的一部分.

内容和介绍

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当前形势- 大环境

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  • 经济
  • 法律
  • 政府
  • 技术

当前形势- 市场分析

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  • 市场定义
  • 市场大小
  • 市場細分

当前形势- 消费分析

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当前形势- 内部

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  • 公司资源
  • 财政
  • 时间
  • 技能

营销战略- 产品策略(Product)

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营销战略- 价格策略(Price)

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  • 定价策略，包含定价目标，定价方法
  • 定价策略选择

营销战略- 分销策略(Distribution)

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营销战略- 促销策略(Promotion)

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请参看

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分类
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营销计划
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