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弱连接理论.
弱连接也是一种人际关系,从社交互动的频率来看,人际关系可以简单划分为强连接和弱连接。在讨论这个话题之前,首先要讨论人际关系,这种关系是时间,情感强度,亲密感,相互倾诉和表征每个关系的相互服务的线性组合,利用这种关系的强弱和频率度可以判断是否是弱连结。
顾名思义, 强连接就是和此人亲密的朋友,搭档或者客户,彼此人生的交集很多,产生的互动机会也多,但是兩人之间的社交范围很小,这里的范围指代距离或者空间范围。
相反,弱连接的接受对象可能很多,社交空间很广,但是交流互动几率很少,造成这种现象存在的因素和时间、精力或者利益相关性有关。
根据马克·格兰诺维特的研究,他发现弱连接的人反倒比那些亲密的朋友产生更大的价值,强连接在这一过程处于劣势。与一个人的工作和事业关系最密切的社会关系并不是“强连接”,而常常是“弱连接”。“弱连接”虽然不如“强连接”那样稳固,但在当今信息数据化的社会中却有低成本和高回报的传播效率。比如微博和Instagram。
參考資料
- Mizruchi, Mark (1980). The structure of the American corporate network: 1904-1974 (PhD). p. ii. OCLC 7297026. ProQuest 303081789.
- "Archived copy". Archived from the original on 2008-04-29. Retrieved 2007-11-06. Mark Granovetter, Stanford University
- Granovetter, M. S. (1973). "The Strength of Weak Ties" (PDF). The American Journal of Sociology. 78 (6): 1360–1380. doi:10.1086/225469. JSTOR 2776392.
- Curriculum Vitae Archived 2006-09-08 at the Wayback Machine, November 2005, from Stanford University website
- J.B. Dennis and E.C. Van Horn. Programming semantics for multiprogrammed computations. Communications of the ACM, 9(3):143--155, March 1966. Citeseer entry
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