在1938年由兩位德裔的美國人Max Ponder和John Best在美國加州的好萊塢創立。在公司裡,Ponder負責銷售而Best負責公司的營運。早期公司名稱為Ponder and Best,在1979年時改名為Vivitar,而這個名字也在往後成為知名品牌。經過多年的發展,Vivitar成為一個跨國生產及銷售公司,其在日本、中國、英國等國也都設有子公司。在歷史中,Vivitar也在相機這個產業中訂立了許多標準,擁有超過85個光學和閃光燈的專利。
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