For faster navigation, this Iframe is preloading the Wikiwand page for
代言人.
代言人(Product Endorser、Advertising Endorser),為代替某方面發表言論的人。
也是指代表某一特定品牌、產品或服務,發表官方言論的人。 發言的目標是要達到正面的效果,例如令傳媒的觀眾對其代言的企業產生好感,投其信任的一票,或購買服務及商品等。
邀請代言人有時是廣告或公關宣傳方法的一種,目前很多產品都喜歡邀請明星擔任代言人,令該產品更容易被公眾接受,以及在芸芸同類產品中更為突出。
代言一詞,出自《尚書‧說命上》:“恭默思道,夢帝賚予良弼,其代予言。”意思是皇帝恭敬地默默思考治理天下的辦法,然後夢見天帝賜予其一位賢良輔臣,並代替其發言。原為專指代皇帝擬寫詔命的大臣[1]。
- 產品代言是一種廣告行為,代言的合約期間內,不得公開使用或宣傳其他廠商的同質性產品……等,損及產品 利益的行為。
- 代言期間,因代言行為所衍生的廣告影片,所有權歸廠商所有。如無在代言合約中另行註明廣告影片使用期限外,廠商可在代言合約逾期後,繼續使用其廣告影片,而不必再支付原本代言人任何費用。
- 代言費屬於表演人的活動所得,與執行業務所得,應繳納所得稅。
- 如廣告不實,因而對於消費者權益造成危害者,有些國家的消費者保護法律規定代言人需負連帶責任,情節重大者可能涉及詐欺或商業詐欺。
{{bottomLinkPreText}}
{{bottomLinkText}}
This page is based on a Wikipedia article written by
contributors (read/edit).
Text is available under the
CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.
{{current.index+1}} of {{items.length}}
Thanks for reporting this video!
This browser is not supported by Wikiwand :(
Wikiwand requires a browser with modern capabilities in order to provide you with the best reading experience.
Please download and use one of the following browsers:
An extension you use may be preventing Wikiwand articles from loading properly.
If you're using HTTPS Everywhere or you're unable to access any article on Wikiwand, please consider switching to HTTPS (https://www.wikiwand.com).
An extension you use may be preventing Wikiwand articles from loading properly.
If you are using an Ad-Blocker, it might have mistakenly blocked our content.
You will need to temporarily disable your Ad-blocker to view this page.
✕
This article was just edited, click to reload
Please click Add in the dialog above
Please click Allow in the top-left corner,
then click Install Now in the dialog
Please click Open in the download dialog,
then click Install
Please click the "Downloads" icon in the Safari toolbar, open the first download in the list,
then click Install
{{::$root.activation.text}}
Follow Us
Don't forget to rate us
Oh no, there's been an error
Please help us solve this error by emailing us at
support@wikiwand.com
Let us know what you've done that caused this error, what browser you're using, and whether you have any special extensions/add-ons installed.
Thank you!