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會展.
會展(Meetings, incentives, conferencing, exhibitions,簡稱 MICE)係指會議、展覽、大型活動等集體性活動嘅簡稱。會展概念內涵係指喺一定地域空間,好多人聚集喺一齊形成嘅、定期或唔定期、制度或非制度嘅傳遞同交流信息嘅群眾性社會活動,會展概念嘅外延包括各種類型嘅博覽會、展覽展銷活動、大型會議、體育競技運動、文化活動、節慶活動等。 特定主題嘅會展係指圍繞特定主題集合多人喺特定時空嘅集聚交流活動。狹義嘅會展只係指展覽會同會議;廣義嘅會展係會議、展覽會、節事活動同獎勵旅遊嘅統稱。會議、展覽會、博覽會、交易會、展銷會、展示會等係會展活動嘅基本形式,世界博覽會係最典型嘅會展活動。
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