Munuera Alemán, José Luis; Rodríguez Escudero, Ana Isabel (2000). Estrategias de marketing para un crecimiento rentable. ESIC (ed.). p. 279-296 (378). ISBN 9788473562515.
Munuera, J. Luis; Rodríguez, A. Isabel (2007). Estrategias de marketing: un enfoque basado en el proceso de dirección. p. 597-618 (688). ISBN 9788473565110.
Sabater Casals, Marta; Bergés Saura, Laura; Mateo Pérez, Rosario de (2009). Gestión de empresas de comunicación. Comunicación Social. p. 288. ISBN 9788496082908.
Campo Vidal, Manuel (2010). La industria audiovisual en España. Escuela de Organización Industrial. p. 80-100 (245). ISBN 9788493730673.
This browser is not supported by Wikiwand :( Wikiwand requires a browser with modern capabilities in order to provide you with the best reading experience. Please download and use one of the following browsers:
Your input will affect cover photo selection, along with input from other users.
X
Get ready for Wikiwand 2.0 🎉! the new version arrives on September 1st! Don't want to wait?
Oh no, there's been an error
Please help us solve this error by emailing us at support@wikiwand.com
Let us know what you've done that caused this error, what browser you're using, and whether you have any special extensions/add-ons installed.
Thank you!