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开张

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中式开张花牌
维基共享资源上的相关多媒体资源：开张

开张（Grand opening），又称开幕或开业，是公共关系的活动，其目的是向公众宣布某公司、机构开始运作或某场地正式启用。为开张所举办的活动则为开幕典礼或开幕仪式。其实在开幕典礼之前，该项目可能已经测试运作（试业）。不过，开幕仪式之后，即是表示该业务运作流畅。

开幕仪式的西洋风格有剪彩；而华人风格是鞭炮、舞龙、舞狮、嘉宾到贺、花牌设置等。

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开张
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