会展
会展（Meetings, incentives, conferencing, exhibitions，简称 MICE），就是含括会议（Meetings and Conferencing）、奖励旅游（Incentives）、展览（Exhibitions）与活动（Events）的产业[1]。会展策划涉及不同范畴，从最初的主题构思、行销企划、协力厂商接洽、视觉计划与场地及室内设计工程、乃至于招商及推广，实为企划、设计与行销管理之结合。
会展旅游（MICE Tourism）包括周详及特定目标的行程。例如专业团体到特定国家或地区参加会议展览，并在工余时间到区内观光及消费。
参考资料
- ^ Definition of "MICE". International Congress & Convention Association. [2007-05-30]. （原始内容存档于2016-10-19）.
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