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通用电气电器矩阵

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通用电气电器矩阵（英语：GE multifactorial analysis）又称GE矩阵、GE模式，是一种由通用电气公司所发展出来的多因子投资组合矩阵。

架构

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通用电气电器矩阵是在3x3矩阵中构建的。一般X轴表示企业优势或竞争实力，Y轴表示市场吸引力，两者都以其高、中或低来衡量[1]。

参考资料

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  1. ^ GE McKinsey Matrix: How To Apply it To Your Business. Cleverism. [2016-02-27]. （原始内容存档于2021-08-27）. 
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通用电气电器矩阵
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