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Hora feliz

Happy hour, (Rusia).

La hora feliz, también conocida por la expresión inglesa happy hour, es una estrategia de marketing por parte de algunos bares, pubs y discotecas de varios países del mundo, en el que se ofrecen bebidas durante momentos concretos a un precio más barato.[1]​

Historia

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La primera referencia que se tiene de una hora feliz en bares aparece en los periódicos de 4 de julio de 1961.[2]​

Referencias

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  1. ↑ Lender, Ian (2005). Alcoholica - Esoterica (en inglés) (primera edición). Nueva York: Penguin Books Ltd. p. 3. ISBN 0-14-303597-5. 
  2. ↑ Providence Journal, Rhode Island, 4 de julio de 1961.

Véase también

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Hora feliz
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