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Comunicaciones de mercadotecnia

La comunicación en mercadotecnia es parte de un área de investigación de mercadotecnia especializada en la investigación de actividades tales como la mercadotecnia directa, la publicidad, la promoción de ventas, las relaciones públicas y la prensa.

Está genéricamente aceptado por los prácticos de la industria que las comunicaciones integradas de mercadotecnia son el objetivo ideal de la mayoría de las organizaciones.

En el Reino Unido, las universidades de Birmingham, Bournemouth y Middlesex ofrecen cursos especializados en comunicaciones de mercadotecnia en los niveles de pregrado y postgrado.

Véase también

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Comunicaciones de mercadotecnia
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