XHMAR-FM 98.5/XEMAR-AM 710 is a combo radio station in Acapulco, Guerrero, Mexico. It is operated by Radio Cañón and carries the national La Ke Buena Grupera format from Radiópolis.

History

XEMAR received its first concession on February 25, 1959 as XEKU. It was owned by Radio Paraíso, S.A. Sometime in the 1970s or 1980s, XEKU became XEMAR. In 1994, XEMAR became an AM/FM combo.

Until 2014, XHMAR carried the Amor format. It moved to XHAGS-FM 103.1. Its Digital pop format became Radio Disney and moved to 98.5.

On December 26, 2019, Disney and ACIR announced they were mutually ending their relationship, which had covered twelve Mexican cities.^[3] Ten of the twelve Radio Disney stations were transitioned to ACIR's replacement pop format, Match,^[4] but not XHOK-FM Monterrey or XHMAR, which adopted a temporary "98.5 FM" brand.

Amor moved back from XHAGS-FM to XHMAR on August 4, 2020, after ACIR ceased airing its own formats on stations owned by the Guilbot family in Acapulco and Villahermosa.

Amor ran on XHMAR until April 8, 2024, when Grupo ACIR dropped its formats from the cluster it ran in the market. Starting May 2, 2024, the three ACIR stations in Acapulco (XHMAR, XHBB and XHAGE) were leased to a new operator, Grupo Radio Cañon. XHMAR/XEMAR took on the La Ke Buena format from Radiópolis. La Ke Buena had previously been in Acapulco on XHPA-FM 93.7, XHPO-FM 103.9 and XHNS-FM 96.9, all run by Grupo Radiorama.