In October 2010, Turkish Eurovision website eurovisiondream.com launched an online petition to persuade TRT to hold a national final instead of an internal selection, aiming to reach 10,000 signatures in two weeks.[2] However, TRT announced on 1 January 2011 that the band Yüksek Sadakat had been internally selected to represent Turkey in Düsseldorf.[3][4] Prior to the announcement of Yüksek Sadakat as the Turkish representative, rumoured artists in Turkish media included Atiye, Ayna, Hande Yener, Hayko Cepkin and Şebnem Ferah.[5] Three songs, all written in English, were submitted by the band to the broadcaster in late January 2011 and a selection committee selected "Live It Up" as the song they would perform at the contest.[6][7]
On 25 February 2011, "Live It Up" was presented to the public during a press conference that took place at the TRT Tepebaşı Studios in Istanbul, broadcast on TRT 1 as well as online via the official Eurovision Song Contest website eurovision.tv.[8] The song was written by members of the band Kutlu Özmakinacı and Ergün Arsal.
Turkey competed in the first semi-final on 10 May 2011 but did not qualify for the final, placing 13th with 47 points.[9] The public awarded Turkey 10th place with 54 points and the jury awarded 12th place with 58 points.[10] This was the first and as of 2012, only time that Turkey did not make it to the final since the semi-final system was introduced in 2004. It was the first year that Turkey wasn't present in a Eurovision final since 1994, when they had been relegated due to a poor result in 1993.
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