The Goulburn Valley's 95.3 Triple M is a commercial radio station broadcasting from Shepparton, Victoria, Australia. It is currently owned by Southern Cross Austereo & broadcasts an Adult Contemporary (AC) format. It features both locally produced content & nationally syndicated content.^[1][2] A repeater is located at Mansfield (91.3FM).^[3] It was previously known as '3SR FM' until it was rebranded as Triple M in December 2016, alongside many other Southern Cross Austereo stations.^[4] It is a part of the Triple M network.

History

The Goulburn Valley's 95.3 Triple M began life as 3WR, Wangaratta, first broadcasting on 1 December 1924. Its initial owner was the Wangaratta Sports Depot. 3WR was Australia's first non-capital city radio station. However, it closed as early as 22 December 1925, only to reopen under new management on 5 January 1931. 3WR moved its studios, transmitter and offices from Wangaratta to Shepparton on 15 January 1935. The name was changed to 3SR in January 1936.^[5] Unlike other stations, 3SR, from which 3SR FM derives its name, did not convert to the FM band. Instead, the original station was sold in return for a separate FM licence. Today, 3SR broadcasts as a relay of Melbourne horse racing station RSN Racing & Sport.