For faster navigation, this Iframe is preloading the Wikiwand page for Trade magazine.

Trade magazine

1928 issue of Popular Aviation, which became the largest aviation magazine with a circulation of 100,000[1]

A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry.[2] The collective term for this area of publishing is the trade press.[3]

Overview

Trade publications[4] keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions.

Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.[5]

For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.

See also

References

  1. ^ "Again, Mitchell". Time Magazine. Time. June 10, 1929. Archived from the original on May 21, 2013. Retrieved August 26, 2007. "Monthly magazine until this month called Popular Aviation and Aeronautics. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell."
  2. ^ "Magazines, trade journals, and scholarly journals". Virginia Tech Libraries. Archived from the original on February 13, 2017. Retrieved February 12, 2017.
  3. ^ dictionary.cambridge.org, Cambridge Business English Dictionary
  4. ^ Glenn Rifkin (June 20, 1992). "COMPANY NEWS; In Surprise, Digital Picks Finance Chief From Inside". The New York Times. Charles Babcock, editor of Digital News, a trade publication, said
  5. ^ Gillian Page; Robert Campbell; Arthur Jack Meadows (1997). Journal Publishing. Cambridge University Press. ISBN 0-521-44137-4.
{{bottomLinkPreText}} {{bottomLinkText}}
Trade magazine
Listen to this article

This browser is not supported by Wikiwand :(
Wikiwand requires a browser with modern capabilities in order to provide you with the best reading experience.
Please download and use one of the following browsers:

This article was just edited, click to reload
This article has been deleted on Wikipedia (Why?)

Back to homepage

Please click Add in the dialog above
Please click Allow in the top-left corner,
then click Install Now in the dialog
Please click Open in the download dialog,
then click Install
Please click the "Downloads" icon in the Safari toolbar, open the first download in the list,
then click Install
{{::$root.activation.text}}

Install Wikiwand

Install on Chrome Install on Firefox
Don't forget to rate us

Tell your friends about Wikiwand!

Gmail Facebook Twitter Link

Enjoying Wikiwand?

Tell your friends and spread the love:
Share on Gmail Share on Facebook Share on Twitter Share on Buffer

Our magic isn't perfect

You can help our automatic cover photo selection by reporting an unsuitable photo.

This photo is visually disturbing This photo is not a good choice

Thank you for helping!


Your input will affect cover photo selection, along with input from other users.

X

Get ready for Wikiwand 2.0 🎉! the new version arrives on September 1st! Don't want to wait?