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TBWA\Chiat\Day

TBWA\Chiat\Day
Company typeDivision
IndustryAdvertising
Predecessors
  • TBWA
  • Chiat/Day
Founded1995; 29 years ago (1995)
HeadquartersChiat/Day Building, ,
United States
ParentTBWA Worldwide
Websitetbwachiatday.com
Former Chiat/Day headquarters, the Chiat/Day Building in the Venice neighborhood of Los Angeles, California. Currently occupied by Google.

TBWA\Chiat\Day (/ˈ.æt/ CHY-at) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]

TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.

The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.[3]

Portfolio

See also

References

  1. ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
  2. ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
  3. ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". prnewswire.com (Press release). Retrieved 20 March 2018.
  4. ^ Hester, Blake (June 22, 2017). "Crash Bandicoot: An oral history". Polygon. Vox Media. Archived from the original on June 24, 2017. Retrieved November 4, 2020.
  5. ^ "Infiniti Launches Ad Campaign for New 2002 I35". www.theautochannel.com. September 24, 2001.
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TBWA\Chiat\Day
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