Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.^[1]

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.^{[citation needed]}

The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.

The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed, malic acid, which was replaced with phosphoric acid.

• Semco, a Brazilian company that is operated by similar structures

• FINDING MARBLES; Inspiring Organization: Premium Cola
• PSFK; About Premium Cola
• delicious days; Premium-Cola for Premium Shops/

• official Homepage
• Interview with founder
• Portrait in Der Freitag (German)

v t e Cola brands
Australia	Count Cola, Export Cola, LA Ice Cola, Schweppes Cola
Austria	Red Bull Simply Cola, Keli Cola,
Bangladesh	Pran Cola
Canada	Bec Cola, Big 8, Compliments, No Name, President's Choice, Selection
Czech Republic	Kofola
China	China Cola, Future Cola, Laoshan Cola
Colombia	Kola Román
Cuba	tuKola
Denmark	Jolly Cola, OpenCola
France	Auvergnat Cola, Breizh Cola, Corsica Cola, El Ché-Cola, Fada cola, Mecca-Cola, Euskola
Finland	Olvi Cola
Germany	Afri-Cola, Club Cola, Fritz-kola, Premium-Cola, Sinalco, Vita Cola, Zelal Cola
Greece	Green Cola
India	A-Star Cola, Double Seven, Kashmira Jeera Masala Cola, Thums Up, Campa Cola
Hong Kong	Meadows Classic Cola, Sparkling Super Cola, Vita Cola
Iran	Parsi Cola, Topsia Cola, Zamzam
Ireland	Cavan Cola
Myanmar	Star Cola
Pakistan	Amrat Cola, Pakola
Peru	Beed Cola, Kola Real, Cassinelli, Fruti Kola, Fuji-Cola, Isaac Kola, Inca Kola, Kola Real, Perú Cola, Triple Kola
Poland	Polo Cockta
Sweden	Apotekarnes Cola, Cuba Cola, XL Cola
Slovenia	Cockta
Thailand	Est Cola
Turkey	Cola Turka, Kristal Kola
Trinidad and Tobago	Cole Cold
United Arab Emirates	Star Cola
United Kingdom	Barr Cola, Classic Cola, Evoca Cola, Fentimans Curiosity Cola, Fever-Tree Distillers Cola, Maxi-Cola, Qibla Cola, Red Kola, Rola Cola, Ubuntu Cola, Virgin Cola
United States	365, Big K, Blue Sky, Boost!, Boylan Bubba, Caleb's Kola Coca-Cola (Diet Coke, Tab), Cricket Cola, Diet Rite, Double Cola, Dublin Faygo, Filbert's, Fitz's, Grandpa Graf's, Grapette, Jolt Cola, Jones Soda, Like Cola, Maraschino Cola, Mr. Cola, Nuka Cola, Olipop, Pepsi, RC Cola, Reed's, King Kong Cola, Sam's Choice, Shasta, Signature, Stars & Stripes, Texa Cola, Speed King Cola, Triple Cola, Ultrapop King Cola Vess, Virgil's, Zevia
Vanuatu	Lava Cola
Venezuela	Frescolita,