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Popular Photography

Popular Photography
First issue, May 1937
General ManagerAdam Morath
FrequencyFully digital
Total circulation
(December 2012)
CompanyRecurrent Ventures[2]
CountryUnited States
Based inNew York City

Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.[citation needed] The magazine ceased print publication in early 2017 but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021[3]. It has stopped publishing as of December 2023.


The first issue of Popular Photography was published in 1937. It was based in New York City[4] and owned by a number of companies during its lifetime, including Ziff Davis.[4] It was sold by Hachette Filipacchi Media U.S. to Bonnier Corporation in 2009. The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[5]

One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."[6]

In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.[7] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[8]

PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021[9]. It has stopped publishing as of December 2023.

See also


  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Archived from the original on April 18, 2014. Retrieved June 21, 2013.
  2. ^ "Brands". Recurrent. Archived from the original on September 5, 2022. Retrieved September 5, 2022.
  3. ^ "About Us". Popular Photography. Archived from the original on June 21, 2022. Retrieved June 21, 2022.
  4. ^ a b "Publication information". Popular Photography. Vol. 91, no. 3. March 1984. p. 6. ISSN 1542-0337. Retrieved February 7, 2016 – via Google Books.
  5. ^ "Popular Photography". Popular Photography. Vol. 76, no. 9. September 2012.
  6. ^ Durniak, John (December 20, 1992). "From Mind's Eye To Abstract Print". The New York Times. Archived from the original on August 14, 2017. Retrieved September 8, 2017.
  7. ^ Gampat, Chris (March 6, 2017). "Bonnier Folds Popular Photography and American Photo Magazines". The Phoblographer. Archived from the original on March 17, 2017. Retrieved April 28, 2017.
  8. ^ Horgan, Richard (March 8, 2017). "Bonnier Shutters Popular Photography Magazine". Adweek. Archived from the original on March 11, 2017. Retrieved March 12, 2017.
  9. ^ "You should buy an instant film camera—here's how". Popular Photography. June 6, 2018. Archived from the original on November 15, 2021. Retrieved November 15, 2021.
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Popular Photography
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