English: In September 2004, Philips launched its “sense and simplicity” brand promise. “Sense and simplicity” reflects Philips’ commitment to be a market-driven company that provides products and services that fulfill the promise of being “designed around you, easy to experience and advanced”.[1]
Deutsch: Im September 2004 integrierte Philips das Markenversprechen „sense and simplicity“ in sein Logo. „Sense and simplicity“ (deutsch: „Sinn und Einfachheit“) steht für das Bekenntnis von Philips, sich auf seine Märkte zu konzentrieren und Produkte und Services anzubieten, die ganz auf den Verbraucher ausgerichtet sind, einfach zu erleben und fortschrittlich sind.[2]
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