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Horeca

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Horeca ist ein Begriff aus der Markenartikelindustrie (speziell FMCG), der ein Segment der Vertriebskanäle bezeichnet.

Die Abkürzung steht für HOtel/REstaurant/CAfé oder auch HOtel/REstaurant/CAtering.[1] Wird ein Produkt (z. B. Mineralwasser in kleinen Glasflaschen) nur in der Gastronomie und nicht im Handel verkauft, bezeichnet man es als „Horeca-Produkt“.

Für die einzelnen Teilsegmente werden regelmäßig Rankings auf der Basis der Verkaufszahlen ermittelt und veröffentlicht.

Siehe auch

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Einzelnachweise

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  1. ↑ Wolfgang Ahrens; Horeca - was verbirgt sich hinter diesem Sammelbegriff? auf www.hotelier.de; abgerufen am 26. August 2016.
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Horeca
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