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The New Voice of Ukraine

The New Voice of Ukraine
TypeDigital newspaper
Founded2014; 10 years ago (2014)
LanguageUkrainian, English, Russian

The New Voice of Ukraine or simply as the New Voice (NV) is a Ukrainian, English and Russian language newspaper based in Ukraine. The publication was founded in 2014 to offer unbiased and unaffiliated independent reporting on issues regarding Ukraine.[1]


The outlet was founded in 2014 as a Russian-language publication Novoe Vremya (Russian: Новое Время; HB), and initially received an investment from Tomáš Fiala [cs] of Dragon Capital.[2] The newspaper was founded with the mission of not being affiliated to any political party nor owned by any major corporation.

The first issue of the magazine was published on May 16, 2014, with over 18,000 copies circulated.[3] On the first anniversary of the Euromaidan protests, the publication launched "#remembermaidan", a hashtag campaign to honor participants in the protests.[4] The website received an online interface in the Ukrainian language in 2015.[5]

The publication's first printed edition in the Ukrainian language was released in August 2021.[6] The English language version of the website was launched in January 2022.[7] Since the start of the 2022 Russian invasion of Ukraine, The New Voice of Ukraine has constantly reported on the war on their website and radio station. During the Battle of Kyiv, New Voice journalists performed front-line reporting.[8]

Logo used from 2014—2019

In March 2022, it was reported that journalists at the outlet continued to report "from bomb shelters, shelled homes and other battle-worn places."[9] Additionally, due to their war coverage, the newspaper was subjected to Russian cyberattacks.[10] In addition to its reporting, NV publishes op-eds from scholars and analysts in Ukraine regarding the war.[11]


In February 2020, the website, then known as Novoe Vremya, launched a paywall and attracted 10,000 subscribers in the five succeeding months.[12] Vitaly Volodymyrovych Sych [uk], the editor-in-chief of the publication, stated that it instituted a paywall to attract revenue, as it could not compete with companies like Google or Facebook in the advertising market.[13]

According to data gathered in 2021 by Gemius international research the company had 5,572,440 "real users" visit their site, making them the 5th most viewed news company in Ukraine, additionally their site pulled 10,000,000+ unique visitors according to Google analytics that year. The company also has 14,000 paying subscribers who can see their limited number of articles with a paywall.[1]


According to The Groundtruth Project, the publication is a reliable and factual source that disseminates propaganda, as opposed to misinformation.[10][14] NV was one of two publications, including The Kyiv Independent, that were recommended as reliable sources for war coverage by the Ukrainian Institute in London.[15]


  1. ^ a b c "About us". Retrieved 22 July 2023.
  2. ^ "Томаш Фіала вкладає в «Новое время» $ 2,5 млн і не збирається втручатися в редакційну політику". (in Ukrainian). 2014-05-22. Retrieved 2024-02-08.
  3. ^ Korkodym, Elena (2014-05-20). "Виталий Сыч: В «Новом времени» новостная картина недели закрывается одной страницей". Telekritika. Archived from the original on 2015-04-23. Retrieved 2024-02-08.
  4. ^ "До річниці Майдану сайт «Новое время страны» запустив спецпроект #remembermaidan". Telekritika. 2014-11-21. Archived from the original on 2015-01-28. Retrieved 2024-02-08.
  5. ^ "До Дня Незалежності сайт НВ запрацював українською мовою / Новое Время". 2015-08-20. Archived from the original on 2015-10-24. Retrieved 2024-02-08.
  6. ^ "Журнал НВ випустив перший друкований номер українською мовою". (in Ukrainian). 2021-08-12. Retrieved 2024-02-08.
  7. ^ "The New Voice of Ukraine: НВ запустило англомовну версію сайту". (in Ukrainian). 2022-01-18. Retrieved 2024-02-08.
  8. ^ Jacobsen, Katherine; Zeveloff, Naomi. "The view from Ukraine, through the eyes of local journalists". Committee to Protect Journalists. Retrieved 22 July 2023.
  9. ^ Bondarenko, Veronika (2022-03-16). "Here's How You Can Help Ukraine Without Giving Money". TheStreet. Retrieved 2024-02-08.
  10. ^ a b Liévano, Wilson. "What you can do to fight misinformation in the Ukraine-Russia war". Retrieved 22 July 2023.
  11. ^ "Meaningful Ways You Can Help Ukraine". Ohio Wesleyan University. Retrieved 2024-02-08. The New Voice of Ukraine – covering news in three different languages — English, Ukrainian, and Russian — the New Voice of Ukraine has not only covered breaking news, but has released informative analyses on the situation that detail how the situation led to this point, and is continuously publishing op-eds by Ukrainian scholars and experts that help to give a view of tone of the situation.
  12. ^ Parusinski, Jakub (2020-06-29). "Innovate or die: reader revenue revolution in Ukraine". The Fix. Retrieved 2024-02-08.
  13. ^ Antoniuk, Daryna (2020-10-16). "Ukrainian media struggle to survive, need reader support - Oct. 16, 2020". Kyiv Post. Retrieved 2024-02-08. One of Ukraine's most popular websites, Novoe Vremya, launched a paywall in February 2020 and attracted over 10,000 subscribers in the first five months, said chief editor Vitaly Sych. According to Sych, the media cannot compete for advertising with big tech giants like Google or Facebook, so at least some revenue should come from their readers.
  14. ^ "The New Voice of Ukraine". Retrieved 22 July 2023.
  15. ^ Snape, Alice (2022-08-24). "Social media accounts posting about the realities of life in Ukraine six months on from the invasion". Cosmopolitan. Retrieved 2024-02-08.
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The New Voice of Ukraine
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